Adaptable design and trend
The challenge is to keep the design adapting to the different spaces
Location
Trendy and different locations characterized the challenges of this project and realization for Spanx.
From the Excelsior in Milan Duomo in Corso Vittorio Emanuele to the Excelsior in Rome, passing through Rinascente Duomo in Milan, where we have redesigned the display elements according to the different spaces, while maintaining the image of the brand.
Tailor-made design
The most important challenge was the creation of a circular cabinet composed of numerous small drawers made specifically for the display of the brand’s packaging and subsequently redesigned in a larger size for Milano Rinascente Duomo and smaller for Rome.
Redesigned fittings
For each set-up we have maintained and adapted the distinctive signs of the corner:
The strips led change color on each level of the display drawers, the writing with the logo built in light bulbs and the use of a prestigious fabric to cover the inside of the displays.
300
Color Changing Led Strips
300
Upholstery fabric
50
Bulbs
100
Design
600
Wood
100
Commitment
