Target
Analyzing the target is a crucial factor for the success of a promotional tour. In this case he is a dynamic man aged 25 to 45, modern yet he looks for freedom and yearns to abandon the chains of the urban society, a man that is searching for reconciliation with his spirit.
Location
The choice of the location is a key factor to maximize the exposure of the campaign to the right target; therefore, we thought Virgin Active chain gyms were the best choice in this case.
Logistics
When organizing an event, especially a promotional tour, the logistics is one of the most important parts. Storage and management of setup and promotional materials such as leaflets and product samples can only be managed with the utmost organization and accuracy.
The backdrop for this tour were 5 Italian main cities: Milan, Rome, Verona, Bologna and Naples.
Roostar provided a full service which included the selection, training and supervision of hostesses.
5
Destinations
100
Samples distributed
50
Splashes of perfume
20
Exhibitors
100
Hostesses
200
Visitors
