The project
The project of the Chantelle single-brand store in Rinascente was carried out based on ultimate care about the customer’s needs that consisted of creating a corner that would respond to specific guidelines of the brand’s image.
Lighting design
Roostar staff also took care of the lighting design of the corner, drafting a plan for lights positioning fixtures that would give greater prominence to the products on display.
Images
La Rinascente is one of the most important department stores in Italy. In order to capture the attention of customers who are literally immersed in products and logos of different brands, we gave heightened importance to the use of product images. We did so thanks to a large backlit image that dominates counter rear area and can easily be changed in different seasons.
A simple and yet innovative factor has that been greatly successful both for the display part in the shops and as a distinctive feature of some windows, is a multifunctional silhouette able to show both the lower parts as well as the bras. Moreover, this design stresses the soft stretch line that renders a one size fits all silhouettes.
Turning to the change of seasonal visuals, we have chosen a solution that brings great aesthetics and ease of replacement together.
100
Render
200
Lingerie exposed
10
Iron squares
28
Light points
500
Wooden axes
100
Creativity
